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Campaigns Background

One Hour A Day for Learning


One Hour A Day for Learning, like all SLP campaigns, encourages and challenges people (especially those who do not think that education is for them) to give learning a go.   This campaign’s key message is that learning can be part of daily life - One Hour A Day is all it takes.

Throughout the campaign week, we will be encouraging learning providers, libraries, museums, galleries, businesses and other interested organisations to highlight some of the learning opportunities that they have to offer.  ‘One Hour A Day…’ also offers the opportunity to present learning in non-traditional settings and contexts – while commuting, at lunchtime, at home, out and about.

‘One Hour A Day For Learning’ is an umbrella campaign – allowing multiple and diverse local activities to come together under a consistent national image and brand, for maximum impact.

Why One Hour A Day for Learning?

  • One Hour A Day… provides the opportunity to demonstrate how learning can be (and in many cases already is) part of everyday life and/or a daily routine.
  • One hour a day is a manageable amount of time for new learners to commit to learning.
  • What else can you do in an hour?


Adult Learners’ Week


Adult Learners' Week is an annual festival of learning which brings together education, training providers and broadcasters, in an effort to reach those who are traditionally under represented in post school education and training.  Starting from small beginnings in 1992 the Week is now celebrated across the world in a number of countries.

While countries always approach the organisation of their adult learners’ weeks differently, there are a few common themes. We all plan learning festivals to fulfill one or more objectives.

From informing the public about opportunities in learning, to enhancing lifelong learning strategies each country has at the heart of its week the learner.

Using real people’s experiences to speak to new target groups to encourage participation in learning has been extremely successful. Giving learners the opportunity to have a  ‘voice’, in the policy development affecting adult learning is seen as a way of helping governments fulfill their objectives on consulting with the users of services.  Adult Learners’ Weeks offer governments the chance to act on the issues which affect the ability of adults to learn; look at public policy and consider whether it tackles the real issues at the heart of adult learning - the barriers to participation.


Family Learning Week


Family Learning the week aims to strengthen communities and to create more opportunities for the family to learn together, by encouraging organisations to offer dedicated family learning events during the campaign week.

Family learning is key to encouraging and supporting a healthy learning society.  It’s where we all first learn and encouraging families to learn together keeps learning alive and interesting.

Families are not only our first and most important teachers but they also teach us the most important things in life. The values, attitudes and culture that we learn from our families can stay with us throughout our lives. We acquire knowledge from school but that knowledge is given a context by the family. For example, children learn to read at school but it is often the family that nurtures a love of reading.

Family learning opportunities are often a second chance for parents, and grandparents, to return to learning, creating a host of fresh opportunities to pursue long forgotten ambitions.