One Hour a Day for Learning
‘One Hour A Day for Learning’, encourages and challenges adults (especially those who do not traditionally participate) to give learning a go. This campaign’s key message is that learning can be part of daily life - One Hour A Day is all it takes.
One Hour A Day… provides the opportunity to demonstrate how learning can be (and in many cases already is) part of everyday life and/or a daily routine.
One hour a day is a manageable amount of time for new learners to commit to learning.